|[AMRadio] Followup on IARU bandplan|
collinsradio at comcast.net
Tue Oct 23 08:26:37 EDT 2007
Perhaps, ARRL has hired a better advertising manager. I like it when others
make us think. Good for the mind.
Dave, W3ST - W3CRA
Collins Radio Association
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----- Original Message -----
From: "Peter Markavage" <manualman at juno.com>
To: <amradio at mailman.qth.net>
Sent: Tuesday, October 23, 2007 1:42 AM
Subject: Re: [AMRadio] Followup on IARU bandplan
> Seems to me these types of advertisements were quite popular back in the
> 50's and 60's. I remember National, Hallicrafters, and several other
> manufacturers using this type of ad in QST, CQ, and 73 mags. It clearly
> states at the bottom that it's an advertisement. What's the big deal?
> Next, are we going to pound them for all those past April Fool articles
> misleading readers? How about the glossy paper; sometimes difficult to
> see the text (eye strain) when you have a lamp directly pointed at it.
> Pete, wa2cwa
> On Mon, 22 Oct 2007 23:45:21 EDT SBJohnston at aol.com writes:
>> I wonder how many people noticed the "fake article" advertisement in
>> a recent
>> QST... here's a recent discussions about it...
>> - - - - - - - -
>> Good Morning -
>> On page 29 of the October, 2007, QST, I was disappointed to see a
>> Kenwood advertisement deliberately made to appear to be a QST
>> article. The layout, font choices, even the use of a large, colored
>> drop-cap character at the start of the story - all were aimed at
>> misleading the reader into thinking the page is a QST article rather
>> than an advertisement.
>> This old trick is unworthy of QST.
>> Steve WD8DAS
>> - - - - - - - -
>> To which Debra Jahnke of QST responded:
>> >I am sorry that you were unhappy with the Kenwood advertorial.
>> >As you know, an advertorial is an advertisement designed to
>> >simulate editorial content, while at the same time offering valid
>> >information to prospective buyers, and is an accepted advertising
>> >practice. Our internal rules dictate the company uses their full
>> >logo and their contact information in addition to the word
>> >Advertising on the page. Most mainstream magazine
>> >advertorial rules are not as stringent.
>> That is fine for mainstream magazines. But QST has more at stake
>> as the
>> journal of the ARRL. Over the years extensive efforts have been
>> made to ensure
>> fairness and truth in the reviews of amateur equipment in QST,
>> unbiased by corporate pressure or propaganda, and this sort of
>> misleading advertising un-does all that work. It introduces a
>> question in the mind
>> of the members and readers: "Is this article or review really
>> unbiased?" Or,
>> "is it just a paid advertisement or press release piece?"
>> >However, you are certainly entitled to your opinion regarding
>> >this form of advertising
>> Actually, as a long-time member of the ARRL I hope I am entitled to
>> a bit
>> more than just my opinion. -grin- I expect my views to be
>> considered in the
>> policies of the league and its publications.
>> Thanks for your response...
>> Steve Johnston, WD8DAS
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