|[AMRadio] Followup on IARU bandplan|
manualman at juno.com
Tue Oct 23 10:07:19 EDT 2007
You're correct Bob. It can be a very effective method of advertising and
contain useful information that the reader can relate too. It sometimes
conveys a lot more user information then a long bullet string of features
and specifications. I'm surprised more rig manufacturers aren't using
this type of ad campaign today. My Sunday newspaper had at least three
ads that used a similar format. Ads are expensive; ad managers need to be
creative to get the best bang for the buck. And it clearly states in the
QST ad, that it's an advertisement.
On Tue, 23 Oct 2007 08:00:13 -0500 "Bob Peters" <rwpeters at swbell.net>
> Ok I am ready to get run over by a Mack Truck but if more hams
> the ARRL
> and didn't bitch about them at every turn then they could afford not
> do that...
> Big deal I say and so what if they made an add look like an
> article...Guess that they did
> good because ya all read it and that is what they intended by doing
> Being in Sales myself and
> being one of those hated guys that does messages on hold for the
> telephone and over head advertising
> I understand why they do it. And guess what they got you guys to
> about Kenwood.
> Bob W1PE
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